Sunday, 22 April 2012

Video Reflection: The light bulb conspiracy

This video "the light bulb conspiracy" was about how a product is deigned to be used for a limited time and then just becomes "obsolete" so that consumer would have to go back and buy it again. They called this "planned obsolescence", this was first started in the 1920s where a group of business  men got together and decided that having a product that lasted forever was not good for business and so the global cartel was created to reduce the life span of the incandescent light bulb. Many things are done like this and what surprised me was how this is being done around us and we really had no idea how deep the issue was for example the printer had the chip so that it counted how much was printed and then locked so that it was "supposedly broken". Before designing anything the engineers already had the life expectancy in mind from the beginning. Not only that this is a problem in today's society, the dumping of e-waste in Ghana was terrible. I guess what i learnt from this is that designing something more sustainable is really important in today's world. That we need to think about the future of the product being made and somehow not creating waste and just create "nutrients" as said in the movie. This is really important for industrial designers to watch to understand "planned obsolescence" fully and see how much it is impacting in the world around us. I really enjoyed this movie and was amazed at all the information on products having little life expectancy on purpose. I guess this is needed to make the world move forward?

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