Annie Leonard talks about “how manufactured design pushes what we don’t need and destroy what we need most”. She starts off by saying if we lived in a city like Cleveland and we needed water would we get it from the tap or would we go for a bottle of water “fiji”? The bottled water was tested against normal tap water and was found that the fiji bottled water was lower quality, loses the taste against the tap water and costs more.
Bottled water cost about 2000 times more than tap water. In a comical point of view she tells us to imagine if we were to buy a 10000 dollar sandwich. This makes buying a bottle of water sound even more stupid. She then says people in the US buy half a billion bottles every week. Which is enough to circle the globe more then 5 times.
She then goes through the “manufactured demand” process. It starts of by scaring us saying not to drink tap water it is bad. The goes on to seducing us this is done by hiding the reality of the product by images of pure fantasy. For example when the bottled water has pictures of fountains and pristine nature. Even with all these images a third of the bottled water industry’s water comes from the tap.
Nestle released a statement saying that “bottle water is the most environmentally friendly product in the world”. Annie Leonard disagrees and goes onto explaining the manufacturing process. This is the "misleading us" part of the manufactured demand process.
In this video I learnt that bottled water was a waste of money and that it’s doing more harm then good to the environment and us. This is important for designers because designers need to look at alternative solutions of materials and manufacturing processes rather then the ones that hurt the environment.
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